Health IQ - Dr. Dustin Portela: CeraVe Founder Tom Allison

CeraVe Founder Tom Allison

Oct 23, 2020

Join Dr. Dustin Portela and his guest, Tom Allison, as they talk about the amazing skincare brand, CeraVe. Tom is one of the co-founders of CeraVe and is currently the Global Vice President of Professional Marketing for CeraVe. Now, they offer over 70 skincare products! CeraVe is a very loved brand for continuously delivering effective and desired results for its users.

In this episode, you’ll learn:

Before becoming one of the founders of CeraVe, he was already working as a regional manager for a large dermatology pharmaceutical company.
Why Tom wanted to stay within the dermatology space after working as a drug rep calling on dermatologists
CeraVe started in very humble beginnings that successfully and massively grew with the help of other dermatologists’ recommendations.
There's a minimal margin for error when trying to build something that a dermatologist will recommend.
The story of how they came up with the brand name CeraVe.
Ceramides help repair and rebuild the health of your skin moisture barrier.
During COVID-19, people have gained more time to focus on themselves. CeraVe became a viral hit through the new era of TikTok and Instagram influencers and users.
Social media has been an excellent tool for many dermatologists in giving out information and educating people about skincare.
And much more!

About Tom Allison:

Founder member of the CeraVe Skincare Brand.

Experienced CPG Executive with a demonstrated history of creating CeraVe Skincare and marketing skincare brands across multiple core job functions including consumer and professional marketing, new product development, and national retail sales leadership.

You can find Tom Allison on…

Twitter: https://twitter.com/Tom_Allison

LinkedIn: https://www.linkedin.com/in/tom-allison

Website: https://www.cerave.com/

Facebook: https://www.facebook.com/CeraVe

Instagram: https://www.instagram.com/cerave/

Twitter: https://twitter.com/cerave

Youtube: https://www.youtube.com/user/CeraVeSkin

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Connect with Dr. Dustin Portela!

LinkedIn: https://www.linkedin.com/in/drportela/

Website: www.dermatologyboise.com